Wearable Technology Puts Women First

Mira Fitness is hoping its forthcoming can appeal to fitness-minded women who want a fashionable yet functional device they can wear everywhere.

The Chicago-area company behind the forthcoming Mira band, knows there’s plenty of demand. U.S. consumer awareness of wearable fitness devices — evolved pedometers which can track everything from calorie consumption to blood pressure —

“With wearable tech, it’s sort of a one-size-fits-all field,” Mira’s director of marketing Lindsay Slutzky told The Huffington Post. “And with wearable tech being such a male-dominated industry, we wanted to offer a solution that was suited for women.”