Mira Fitness is hoping its forthcoming #fitness tracker can appeal to fitness-minded women who want a fashionable yet functional device they can wear everywhere.
The Chicago-area company behind the forthcoming Mira band, knows there’s plenty of demand. U.S. consumer awareness of wearable fitness devices — evolved pedometers which can track everything from calorie consumption to blood pressure —
“With wearable tech, it’s sort of a one-size-fits-all field,” Mira’s director of marketing Lindsay Slutzky told The Huffington Post. “And with wearable tech being such a male-dominated industry, we wanted to offer a solution that was suited for women.”
Full article source: http://www.huffingtonpost.com/2014/12/02/womens-fitness-band_n_6256134.html